![]() The newcomers seem more appropriate in their lightness and economy for screen display. But, the tone of both on the page are much lighter and more condensed than Frutiger, which always annoyed me by how large it set in its point size. I remember the controversy accompanying the releases of both Myriad and Segoe, that they were merely knockoffs of Frutiger. And while I commend the daring simplicity of the symbol in the new logo (a welcome attitude in the wake of recent gradients and drop shadows), it has the same effect as the website design: so basic it’s banal. Their homepage is fairly dull, almost like a stock web template. Still, the implementation isn’t enough to propel Microsoft as a recognizable brand. Looking at the homepages of Microsoft and Apple one sees some obvious differences: Microsoft is wisely echoing the Metro UI, predominantly white type aligned to the sides and corners of brightly colored boxes, while Apple floats black Myriad in spare white backgrounds in the same tried-and-true way it has done for over a decade. How Microsoft uses Segoe can determine its personality. Of course, there is more to a visual brand than the typeface. And to most viewers, Myriad and Segoe are essentially the same thing. (Adobe also uses Myriad quite often, although a new identity face was announced in 2009.) There are signs that Myriad is growing stale in Cupertino – Helvetica is gradually becoming Apple’s first choice on the screens of its devices, and we could see it replace Myriad in their marketing as well – but for now, it is clearly the face of Apple. Over ten years ago, Apple shifted away from its condensed ITC Garamond to Myriad, Robert Slimbach’s interpretation of the Frutiger model. A similar cloud of uniformity has now descended over the landscape of mainstream technology, which is now a field of brands set in Humanist type. Last year, Sam Berlow noticed how a trip through the mall has become a monotonous typographic experience. The problem with the new Microsoft logo isn’t really that Segoe is an unoriginal typeface, it’s that Segoe makes for an unoriginal identity. It doesn’t force itself into Frutiger’s metrics (letter widths and spacing) and designer Steve Matteson incorporated changes that – especially in the UI and WP variations – make sense for their intended use. But whatever the legal and ethical considerations, I have more respect for Segoe as a design than Arial. Perhaps it’s a hair-splitting rebuttal, but Segoe is not a Microsoft design or commission – it was an existing Monotype typeface that Microsoft licensed. Some (including the European Union) say Segoe is too similar to Frutiger, earning it the same derision that Arial gets for its similarity to Helvetica: Microsoft’s poor replication of a typeface they didn’t want to pay for. Segoe is a typeface that is clearly inspired by Adrian Frutiger’s landmark 1975 design for the Charles de Gaulle Airport signage. It’s built around a simple layout of “tiles” and the Segoe WP typeface. Microsoft Windows 8 represents a dramatic change from previous Windows versions. ![]() These are the most common typefaces in the database, but there are many more.Haas Inserat-Grotesk / Neue Aurora VIII (49).LogoMakr’s easy to use logo and design canvas gives you endless design possibilities, so feel confident that you’ve found the BEST software to design your custom logo, invitation, flyer, banner, t-shirt art and pretty much any design needed to launch your brand. With LogoMakr, you don’t need to worry that someone else has your exact design, as you take creative control in designing your one of a kind logo with our abundance of pro design tools and millions of icons, which in turn gives you endless design possibilities. Other logo companies use a design generator to present designs to you which they likely presented to many others in your industry, so your design is never truly unique. LogoMakr also gives you all the professional files that you need to brand your business. Unlike other logo maker softwares, LogoMakr allows you to take full control of the design process so that you may customize every inch of your logo without having designer skills. Businesses and individuals a like choose LogoMakr for all of their graphic design needs as its the easiest and most professional way to create logos and custom designs.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |